Out of the smorgasbord of products along the endless isles of the supermarket, it is still the close-to-home local brands that we reach for on a daily basis. Here is to celebrating our favourite food brands that we are so familiar with:
Ayam Brand Sardines in Tomato Sauce, $3.95 (425g oval) or $3.40 (425g tall)
Vitagen Less Sugar 5s Pack, $3.05
Boncafe iCafe in French Vanilla, Café Latte or Café Mocha, $1.40
TWG Tea Heritage Tea Set (Limited Edition for SG50), $60
Tai Sun Wasabi Peanut Mix, $2.20
Knife Rice Bran Oil, $9.50 (2 litres)
F&N Magnolia Fresh Milk Range, $3.50 (1 litre)
Marigold Non Fat Yoghurt, $2.50 (140gm clusters pack) or $7.20 (1kg pack)
HDX Sea Buckthorn Juice, $2.95
Super Instant Cup Noodle, $0.95
Sunshine Bread, from $2.50 per loaf
Want to go a step further in whipping up local delights in your kitchen? These simple recipes by Ayam Brand and Marigold should do the trick.
1. Sardine Rolls with Cheese

Serves 4
Ingredients
1 can (215g) Ayam Brand Sardines in Tomato Sauce
1 tbsp sesame oil
1 tbsp oil
1 tbsp garlic, pounded
1 cup water spinach
100gm cabbage, cut into thin strips
2 carrots, thinly sliced
2 tbsps oyster sauce
1 tbsp plum sauce
1 tbsp hoisin sauce
1 tbsp parmesan cheese, grated
10 pcs rice paper sheets
1 tbsp corn flour
2 tbsps water
Salt to taste
Directions
- Strain the sardines and retain the tomato sauce.
- Heat a frying pan with the sesame oil and cooking oil. Then, brown the garlic.
- Add in the water spinach, cabbage and carrots, along with the oyster sauce, plum sauce, hoisin sauce and the tomato sauce from the sardines.
- Add in the sardines. Mix gently and simmer for three minutes.
- Season with salt and add parmesan cheese, then leave it to cook.
- Place a tablespoon of the sardine mixture on a piece of rice paper and roll it up.
- Mix together the corn flour and water to seal the ends of the rolls.
- Deep-fry the rolls until golden brown.
2. Sambal Chilli Crayfish with Crispy Kang Kong

Serves 4
Ingredients
For Sambal Chilli
200g shallots, minced
20g garlic
30g lemongrass
20g candlenuts
20g belacan (shrimp paste)
250ml Knife Rice Bran Oil
1 tbsp cincalok
80g palm sugar
Crayfish
2 tbsps Knife Rice Bran Oil
2 tbsps dried shrimps, chopped
100g red onions
8 pcs medium crayfish, shelled and cleaned
80g sambal chilli
2 tbsps ketchup
100ml water
2 tbsps Knife Thai Fish Sauce
Garnish
Knife Rice Bran Oil for deep-frying
100g kang kong, trimmed
Flour
Tempura batter
Salt to taste
½ tomato, seeded and diced
1 stalk spring onion, diced
Directions
- To make the sambal chilli, blend the shallots, garlic, lemongrass, candlenuts and belacan together.
- Heat Knife Rice Bran Oil in a saucepan and saute the blended mixture until fragrant.
- Add in the cincalok and palm sugar, adding water to thin the mixture if necessary. Let it cook for 15 minutes and set aside.
- Heat two tablespoons of Knife Rice Bran Oil in wok. Saute dried shrimps until fragrant, add in the red onions and cook briefly.
- Add in the crayfish pieces and stir in the sambal chilli, ketchup and water.
- Bring all the ingredients in the wok to a boil. Season it with the Knife Thai Fish Sauce and cook for another two minutes.
- To prepare the garnish, heat Knife Rice Bran oil for deep-frying.
- Dust kangkong with some flour and dip in the tempura batter. Deep-fry the kang kong until crispy, then drain and set aside.
- Transfer all the crayfish onto a serving dish and garnish with extra sambal chilli, tomatoes and spring onions.
