The Food Journal was honoured to be the media partner of Food Japan 2023, ASEAN’s leading Japanese Food and Beverage (F&B) exhibition which opened its doors yesterday to welcome visitors from across the region.
Media Partner at Food Japan 2023
The exhibition at Suntec Convention Centre is open for trade from 11th to 13th October, 10 am to 5:30 pm, while the general public can walk in on 13th October from 2 pm – 5:30 pm. Click here to register.
The exhibit was inaugurated by H. E. Hiroshi Ishikawa, Ambassador, the Embassy of Japan.
In its 11th edition of Food Japan, the exhibition promises to be an exceptional showcase of Japan’s vibrant food and beverage industry, technology, and services. With over 180 exhibitors from 30 prefectures, Food Japan 2023 offers a unique opportunity to experience the diverse flavours of Japan.
These are the exhibit categories at Food Japan:
A few highlights from Food Japan 2023
Visitors will be delighted by the range of food products at Food Japan.
Yuzu Halal Sushi – vegan and halal options
Yuzu, the tangy and flowery-flavoured fruit, is a distinct Japanese flavour that’s commonly used in confectionaries and beverages. One of the representative dishes of Yuzu is Tosa Yuzu Sushi.
At the Tosayamada Shopping Centre Co Ltd booth at Japan Food Fare, visitors can experience exotic Tosa Yuzu Sushi, which is made from sushi-flavoured rice and most importantly has halal and vegan versions available.
A speciality from Kochi prefecture, Yuzu Sushis are frozen using modern freezing technology and distributed worldwide.
Canned foods with sake
Freshness of ingredients is one of the main features of Japanese cuisine, whether it’s meat or vegetables. But can canned foods be equally fresh? At Food Japan, visitors will come across Japan’s newly launched CanBites, based on the unique and novel concept of canned food paired with sake (a traditional Japanese beverage).
Unlike canned products which do not retain freshness and nutrition, CanBites claims to be lower on preservatives and packed with the latest technology. There is an entire range of canned ‘Otsumami’, or finger foods that are perfect to go with Sake and require no cooking.
Diverse range of dry noodles
Banshu Noodle Export Association (B.N.E.A.), is an association representing 10 noodle manufacturers that specialise in Banshu noodles. Banshu is a region in Japan known for manufacturing authentic dry noodles of various types – Soba, Udon, Somen, and Ramen.
At the B.N.E.A. booth at Food Japan, visitors can explore delicious, authentic and nutritious noodles variety which Singaporeans love to savour.
Curry Powders
Who doesn’t love the umami-flavoured Japanese curries? At Japan Food Fare, visitors will come across a display of a variety of curry powders at the All Japan Curry Manufacturer Association’s booth. From mild to spicy and non-MSG to non-GMO versions, there are a plethora of curry powders on display that visitors can consider using for grilled, pan-fried and curried Japanese dishes.
Japan’s speciality Raw Eggs
At Food Japan, visitors can discover the nutritional value, taste and exotic process of growing premium Japanese raw eggs at the booth of Mangetsu Tamago.
We have all heard of Japan’s famous raw eggs, the cornerstone of Japanese cuisine that has gained fame internationally. These eggs are in high demand in Singapore and available in supermarkets like Isetan, Medi-ya and Fairprice Finest.
Why visit Japan Food Fare?
What makes this year even more exciting is that 50% of the exhibitors are participating in Food Japan for the first time, ensuring visitors can expect many new and innovative products. Visitors can explore various displays and sample tastings scattered throughout the exhibition floor, showcasing the latest culinary trends.
Whether you want to procure novel Japanese products for your business or just have a gastronomic adventure, Food Japan 2023 promises to be an unforgettable event, where visitors can immerse themselves in the rich culinary traditions of Japan.
Food Japan 2023 Information
Opening Hours:
Trade: 11-13 October, 10 am–5:30 pm daily
General Public: 13 October, 2 pm – 5:30 pm
Address: Suntec Convention and Exhibition Centre, Level 4, Hall 401-402, 1 Raffles Boulevard, Suntec City, Singapore 039593
For more information, please visit: www.oishii-world.com
